Those users who have complained and reported you as spam. Remember that this is one of the most important metrics used by ISPs, email clients, to phone number list if their users want to receive your email or if it deserves to be in the spam folder, or even blocked. Also, it's not very polite to continue sending emails to people who clearly and literally don't want to receive them. In fact, the latter is usually a reason for the deterioration of your reputation as a brand , because phone number list only will they be removed from your list, but they will never be part of it again. 2.- Look at the trends of spam complaints, Feedback Loop received in your mailings.
Do not send again a campaign that you have previously sent and has received a large number of complaints. Maybe it's time to take a closer look at your content , the targeting, segmentation and attractiveness of your mailings or campaigns. Spam phone number list are a clear, explicit and direct signal that lets you know how your subscribers feel about receiving your phone number list or certain campaigns you are sending. Proper management of user expectations phone number list the risk of complaints and increases the likelihood of good delivery performance, higher conversion, and a higher return on investment.
On the other hand, and as a last piece of advice, do not hide or hide the unsubscribe link in your emails and newsletters. It is preferable that a user not interested in receiving your mail unsubscribes as a subscriber before you are marked as spam directly on the ISP's phone number list client platform. All this information will help you better understand what spam complaints (FBL) are and how you can take them into account to refine your sending strategy. But if you are looking for a professional phone number list Marketing platform that will help you improve your opening rates and manage your database, at MDirector we can help you.